Flyers are documents usually printed in one or two colors or in a 4-color process. They come in several sizes and styles, depending on the application, and can be custom printed to your specifications. There are some common ways to print flyers:


Try to find printers with copying and/or digital imaging capability. Copying and Imaging is good for short-run and variable data printing. You may have heard some common names like: Canon, Creo, EFI, Minolta, Ricoh, Riso, Splash, Xerox. You may have heard common terms like: ImageRunner, Fiery, Docutech, Docucolor, Digipath, and so forth. Ask your printers for more information.


Try to find printers with offset printing and folding capability. This is good for short to mid-run. People commonly use paper, polyester, and metal plates for printing. You may have heard some common names like: A.B. Dicks, Hamada, Ryobi, Heidelberg, and so on. Ask your printers for more information.


Try to find printers with pre-press, offset printing and folding service. This is good for short to long-run. People commonly use polyester and metal plates for printing. You may have heard some common names like: Adast, Komori, Heidelberg, Roland, and so on. Ask your printers for more information.


Try to find printers with pre-press, offset printing and folding service. This is good for mid to long-run. You may have heard some common names like: Roland, Ronald, Versatec, and so on. Ask your printers for more information.

Many printers can print in full color and offer standard sizes of 8-1/2 x 11, 8-1/2 x 14, and 11 x 17. Research has shown that a flyer printed in four colors (full color) will attract more attention than one printed in black & white or 2 colors. Paper stock will vary from printer to printer but most will offer 60# to 100# gloss or matte text. A successful flyer marketing strategy starts with content, design, target group and method of delivery.