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Specifying Color
Date: Nov 2, 2002
Always specify whether you want the printer to "use" or "match" the color when you specify a color, whether created by mixing an ink or by four-color process printing.
Using a color. This means ordering ink mixed according to the formula in a swatch book. Using a color build means printing screen percentages of inks according to guidelines in a swatch book. In both cases, the printer follows your instructions regardless of how other factors, such as paper, might affect the final outcome.
Matching a color. This means that you want color on your printed material to look as close as possible to the color you see in a swatch book, a color chart or in a sample such as a piece of fabric. Your printer selects the formula for spot ink or blend of screen percentages to achieve that effect.
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