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Common Mistakes with Type Design

Date: Feb 5, 2003

Printing budget work hardest when design supports communication. Research shows that you can make type convey your message best when you avoid the following common mistakes: Type Design
  • lines more than 50 characters long
  • text type overprinting a screened image or background
  • type of one color printed on a background of another color with the same value, such as medium red on medium blue
  • insufficient leading and tracking
  • long sections of body copy in all caps
  • reverses out of tints less than 50%
  • too many typefaces and weights on page
  • highlight colors used without clear purpose
  • drop caps poorly related to their corresponding word

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